Gradient, geometric and funky is the perfect combination of a new age brand. Shapes and colors help to bring the logo to life. Adding detail and vibrant palette is the perfect amalgamation of the logo trends. This tutorial will be about the geometric design and gradient addition. We’ll use the camera shape as our base and cut it into different shapes so that it looks like a puzzle. You may find additional inspiration by searching on Vlemonn.
Let’s get started!
First, we create a new document (cmd+N or ctrl+N) in Adobe Illustrator with an artboard size of 800 x 600px
Now use Rectangle Tool (M) from the tool panel. Create a rectangle on your artboard. We’ll use the shapes and create our camera shape. Then create three different rectangles around the the existing rectangle.
Then use the Ellipse Tool (L) and create a circle on the centre of the body. Press hold Shift to create a circle. Create a smaller circle next to the existing one as shown below.
Use the Direct Selection Tool (A) from the tool panel and select the upmost rectangle. Select the two top vertexes and drag them on the inside of the rectangle as shown below.
Now create a vertical rectangle. Then select the rectangle and the circle and go to tool panel and select the the Shape Builder tool (Shift + M) to create different objects. Use it to divide the circle into two semicircles.
Now to rotate the two semicircles. Select them > Click Right > Transform > Rotate > -30 degree. Refer to the images shown below.
Now use the Pen Tool (P) from tool panel and create lines as shown below. We’ll divide the camera body into different objects. Use the shape builder tool and select the paths and rectangle.
Select the Shape Builder tool and then click and drag across the selected shapes to create one single object. Create different objects as shown below. Remember that your paths must be either aligned or overlapping for the Shape Builder tool to work.
If you feel that you can not work with paths to create different objects. Complete the paths and make objects, angled paths into triangles and straight paths into a rectangle.
We’re now going to generate our color palette.
First select your colors for light and shadows. Draw squares with fills of the colors you’re going to use for the different parts of the design. I've picked different and the most vibrant colors that go well together.
Use the colors and add them to the Swatch panel by selecting them and clicking on the New Color Group button.
Our design and the color palette are ready. Now select an object, then select the Gradient Tool (G) and add color to your design. Try to play with colors and have direction of the light and shadow. I tried to place colors differently and not place same colors next to each other.
Our funky little colorful camera logo is complete! I hope you have enjoyed this tutorial. If you do follow this tutorial and create your own logo, please post it in the comments so we can see your result. Do not shy away from more adding more details and colors. But do use the colors that always look good together. Thankyou fellow designers!
Please go and check out my portfolio on Shutterstock guys!
Charu Jain Portfolio
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